The Pitch:

• what it is
• why it is essential for entrepreneurs, leaders, organizers, innovators, and influencers to own it and hone it.

The Elevator Pitch!

Have you ever been on an elevator? Interrupted by a stranger?

• Who are you?
• What do you want from me?
• Why should I care?

Not necessarily the order of your questions, is it? It depends on your view of the stranger, your feelings about the stranger, your impulse, what's on your mind, and how quickly you want to get off that elevator - unperturbed. True? Well then, think it through.

Note Well! Your business IS NOT about The Pitch! It is about SHARING VALUE! It is about TRUST. It is about YOUR CUSTOMER'S EXPERIENCE.

So, why the pitch?

Listen to The Pitch with Jeff Klein

Consider:

• The One Word Pitch
• The SOCIAL MEDIA Pitch
• The Question Pitch
• The Poetic Pitch

You should have each honed and handy.

NEXT: PERFECTING YOUR PITCH

RESOURCES

• Is The Elevator Pitch Dead? 6 Better Ways To Persuade.
• Is The Elevator Pitch Killing Networking?